Print
All about color…. both are modes of mixing color for design. CMYK is for the print world and RGB is for the digital world. Scanners, digital cameras, cell phones and computer monitors use red, green and blue (RGB) light to display color. RGB color mixing is an...
Direct Mail
Indicia (pronounced in-dee-shuh) Indicia is an imprint on each mail piece that indicates prepaid postage. A postal Indicia replaces a stamp and is commonly printed directly on the pieces to be mailed. This saves the time and expense of applying postage manually. By...
Direct Mail
Q: Is the audience or the content of the message more important in your mailer? A: The audience and the list you choose is EVERYTHING. The right list is significantly more important and will make your mailer more successful than whatever you put in the envelope or on...
Direct Mail
Before creating your direct mail campaign, you must distinguish who you’re marketing to, what they prefer, and what the goal of your campaign is. This blog by US Bulk Mail will give more information on what each generation prefers mail-wise in order to give you...
Direct Mail
Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Direct mail combined with social media deliver the highest return on investment for small businesses. Direct mail response rates are at record breaking highs — 9% to a house list and 5% to a...
